Brand Bootcamp for Social Entrepreneurs

Back in March, I had the immense privilege of leading a Brand Bootcamp workshop for the social entrepreneurs of UpStart’s Venture Accelerator–an incubator program for growth-stage nonprofit organizations. We covered many of the key elements in brand development, including target audiences, taglines, and messaging. Participants were then given resources and next steps for digging deeper into each of these areas. Check out some of the other topics we covered together in this virtual workshop.

The cohort explores Brand Promise and takes a look at some familiar examples.
Understanding the difference between Value Proposition and Positioning, and why they matter.
Getting to know brand archetypes as a vehicle for expressing your brand identity.