Developing an organization’s brand and core values is one of my very favorite stages in the brand strategy process. The foundation of everything that matters, values guide an organization in all its decision making, culture development, offerings, and more. They are the heart of every enterprise, and a veritable joy to co-create with teams.
Thank you to Adath Yeshurun Congregation for allowing me to lead the full team in this collaborative process earlier this month. I deeply enjoyed the discussion generated by our collaboration, and look forward to engaging the board of directors in this work next!
