Developing an organization’s brand and core values is one of my very favorite stages in the brand strategy process. The foundation of everything that matters, values guide an organization in all its decision making, culture development, offerings, and more. They are the heart of every enterprise, and a veritable joy to co-create with teams. Thank […]
Personal Branding is one of my very favorite topics, and last week I had the pleasure of teaching it in a workshop for a group of colleagues in Denver. Take a look at just a few of the items we explored in this two-part series. More to come from Pt II, including how to design […]
It was both sensitive and innovative that at the opening cocktail reception there was a well-displayed poster that offered lapel buttons offering four different options for greeting others, ranging from shomer negiah (no touching) to handshake to high five to full-on hugging. This is exactly the kind of inclusive sensitivity that our increasingly diverse community […]
There is a myth out there, probably perpetuated by someone lazy and underqualified, that brand and visual identity are the same thing. Brand, in the simplest of words, is your reputation. It is the mark you leave on your stakeholders, the proverbial taste in their mouth. When we talk about brand, we’re talking about values, […]
Some may know that I am on the Brand Strategy team for a national nonprofit organization. Part of my role has been supporting the progress of our organizational rebrand after a successful merger. I’ll save the details for when/if they’re relevant, but part of the rebrand process has been a deep exploration of brand activation […]
