Developing an organization’s brand and core values is one of my very favorite stages in the brand strategy process. The foundation of everything that matters, values guide an organization in all its decision making, culture development, offerings, and more. They are the heart of every enterprise, and a veritable joy to co-create with teams. Thank […]
I’ve just completed my Clifton Strengths assessment, and according to the framework, I am a Strategic Thinker: Leaders with great Strategic Thinking strengths are the ones who keep us all focused on what could be. They are constantly absorbing and analyzing information and helping the team make better decisions. People with strength in this domain […]
Originally published in Times of Israel As the Jewish nonprofit sector continues to navigate a world of uncertainty and change, UpStart is proud to announce that it will be investing in 28 professionals as part of its Change Accelerator program. UpStart’s Change Accelerator equips intrapreneurs – the bold leaders making meaningful change within our community’s Jewish institutions […]
I am thrilled to share that I have officially joined the SVIVAH executive board. SVIVAH is a women-designed, women-run, women-centered community dedicated to exploring, designing, and discovering a more nourishing, inspiring, and connected Jewish communal experience for women. As an inclusive, women-only space in the Jewish community, SVIVAH serves as a training ground, a safe […]
Press release originally published on eJewish Philanthropy As long-standing Jewish institutions and communal leadership face the current health and financial crises, UpStart has redesigned and relaunched its flagship Change Accelerator program for innovation-minded professionals – otherwise known as intrapreneurs – in the Jewish communal field. The Change Accelerator will gather select cohorts of professionals to learn how to […]
Personal Branding is one of my very favorite topics, and last week I had the pleasure of teaching it in a workshop for a group of colleagues in Denver. Take a look at just a few of the items we explored in this two-part series. More to come from Pt II, including how to design […]
This July, UpStart hosted our staff retreat at The Hive in San Diego. I was able to take the clips of video I’d captured throughout the four-day event and turn them into something slightly cohesive for our team to enjoy as they returned home. Check out the recap of our Team Retreat 2019.
Originally written for The Times of Israel, June 22, 2019 When you go to a gathering with people you don’t know, are you a hugger, a waver, or a high-fiver? Over the last decade, movements such as #MeToo and Time’s Up have brought the issue of consent and physical touch to the forefront of the […]
There is a myth out there, probably perpetuated by someone lazy and underqualified, that brand and visual identity are the same thing. Brand, in the simplest of words, is your reputation. It is the mark you leave on your stakeholders, the proverbial taste in their mouth. When we talk about brand, we’re talking about values, […]
