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My Clifton Strengths

My Clifton Strengths

I’ve just completed my Clifton Strengths assessment, and according to the framework, I am a Strategic Thinker: Leaders with great Strategic Thinking strengths are the ones who keep us all focused on what could be. They are constantly absorbing and analyzing information and helping the team make better decisions. People with strength in this domain […]

UpStart Opens Venture Accelerator Applications

UpStart Opens Venture Accelerator Applications

Press release originally published at Times of Israel UpStart—which partners with the Jewish community’s boldest leaders to expand the picture of Jewish life—is launching applications for its prestigious Venture Accelerator. UpStart’s venture programs elevate the organizations and leaders who are fueling a renaissance in Jewish life, providing the creative, technical, and business support to take […]

Moving Audiences with UpStart

Moving Audiences with UpStart

This week I had the privilege of leading a “clinic” for UpStart’s cohort of bold entrepreneurs at a three-day lab in the Bay Area, CA. Together we explored audience-centered marketing and how to tell your brand story consistently and effectively while recruiting for everyday campaigns. I am immensely grateful to UpStart for allowing me this […]

Testimonial on Experience Design at The Collaboratory 2019

Testimonial on Experience Design at The Collaboratory 2019

It was both sensitive and innovative that at the opening cocktail reception there was a well-displayed poster that offered lapel buttons offering four different options for greeting others, ranging from shomer negiah (no touching) to handshake to high five to full-on hugging. This is exactly the kind of inclusive sensitivity that our increasingly diverse community […]

How Not to Activate your Rebrand

How Not to Activate your Rebrand

Some may know that I am on the Brand Strategy team for a national nonprofit organization. Part of my role has been supporting the progress of our organizational rebrand after a successful merger. I’ll save the details for when/if they’re relevant, but part of the rebrand process has been a deep exploration of brand activation […]