Mamish Tech: A Slack Community for Intentional and Digital Living

A little over a year ago, two friends and I discovered that as a group we most enjoyed talking about all things tech: productivity tools, gadgets, graphic design, and the like. A Slack workspace called The Year of Ease (h/t to my friend Jeff and his practice of bestowing each life-year a theme), the purpose …

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How Mailchimp Got it Right: Visual Identity vs. Brand

There is a myth out there, probably perpetuated by someone lazy and underqualified, that brand and visual identity are the same thing. Brand, in the simplest of words, is your reputation. It is the mark you leave on your stakeholders, the proverbial taste in their mouth. When we talk about brand, we're talking about values, …

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How Not to Activate your Rebrand

Some may know that I am on the Brand Strategy team for a national nonprofit organization. Part of my role has been supporting the progress of our organizational rebrand after a successful merger. I'll save the details for when/if they're relevant, but part of the rebrand process has been a deep exploration of brand activation …

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