Originally published at The Times of Israel, August 2026 The most valuable information in your organization may be the information no one can find. Ask a synagogue employee where to find the most important information about a program, a vendor, a recurring event, a donor, or a longstanding congregational practice, and you may hear: “ask […]
Do you watch Severance? It’s that dark, fascinating show where employees at a mysterious corporation undergo a procedure that splits their consciousness in two—one for work, one for personal life. When they’re at work, they have no memory of their outside life. And when they leave the office, they remember nothing about their job. The result? […]
I remember it clearly. It was a Tuesday evening, right before our Wednesday newsletter was scheduled to go out to the congregation. I got a frantic email from a board member. “Can you please add this to tomorrow’s email?” It was a personal initiative — not quite synagogue-related — but they were passionate about it. […]
What to say in difficult times and how not to sound insensitive when you have a mission to accomplish.
Whether you’re launching a new program, managing a crisis, or simply trying to enhance your brand’s visibility, a well-structured communication plan is your compass to navigate through the dynamic landscape of information dissemination. But when you say the words “communications plan,” what are you referring to? In reality, communications plans take on various forms, each […]
This week I had the privilege of leading a “clinic” for UpStart’s cohort of bold entrepreneurs at a three-day lab in the Bay Area, CA. Together we explored audience-centered marketing and how to tell your brand story consistently and effectively while recruiting for everyday campaigns. I am immensely grateful to UpStart for allowing me this […]
