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Crafting Core Values

Crafting Core Values

Developing an organization’s brand and core values is one of my very favorite stages in the brand strategy process. The foundation of everything that matters, values guide an organization in all its decision making, culture development, offerings, and more. They are the heart of every enterprise, and a veritable joy to co-create with teams. Thank […]

JOCI Torah Study Session

JOCI Torah Study Session

I was honored to have led a text study with the JOCI Jews of Color Career Development Program. Together, we explored Parashat Lech Lecha – the weekly Torah portion entitled Lech Lecha, meaning Go (For Yourself)! Find the worksheet I developed for our time together below –

Moving Audiences with UpStart

Moving Audiences with UpStart

This week I had the privilege of leading a “clinic” for UpStart’s cohort of bold entrepreneurs at a three-day lab in the Bay Area, CA. Together we explored audience-centered marketing and how to tell your brand story consistently and effectively while recruiting for everyday campaigns. I am immensely grateful to UpStart for allowing me this […]