Do you watch Severance? It’s that dark, fascinating show where employees at a mysterious corporation undergo a procedure that splits their consciousness in two—one for work, one for personal life. When they’re at work, they have no memory of their outside life. And when they leave the office, they remember nothing about their job. The result? […]
I remember it clearly. It was a Tuesday evening, right before our Wednesday newsletter was scheduled to go out to the congregation. I got a frantic email from a board member. “Can you please add this to tomorrow’s email?” It was a personal initiative — not quite synagogue-related — but they were passionate about it. […]
Think about it. Before we even fully wake up in the morning, we’re on our phones. We get life updates from friends and family via text. We order groceries through an app. We read our daily news in Safari or Chrome. But if we want to hear from our rabbi, we have to go to shul? […]
Here’s the no-sugar, black-coffee truth. Your website is everything. I don’t have to tell you that your website is your front door—the first impression that tells people who you are, what you stand for, and whether they belong. But in 2025, it’s also your most important communication tool. Not email, not social, not direct mail—your […]
Originally published at Times of Israel Every January, the biggest thought leaders in marketing release their state of marketing reports, detailing the trends they observed over the last year, important statistics, and advice for digital success in the coming year. Like the nerd that I am, I’ve read through and soaked up each of them, […]
Remember Clubhouse? Oof. I do. I remember about 15 of my closest friends and colleagues telling me I just had to get on it. I remember waiting anxiously for the exclusive invite. And I remember hosting a conversation there on behalf of my then-employer, a conversation that was way more cringe than cool. They swore […]
What to say in difficult times and how not to sound insensitive when you have a mission to accomplish.
How to write an effective email subject line for maximum clicks and engagement
Developing an organization’s brand and core values is one of my very favorite stages in the brand strategy process. The foundation of everything that matters, values guide an organization in all its decision making, culture development, offerings, and more. They are the heart of every enterprise, and a veritable joy to co-create with teams. Thank […]
I’ve just completed my Clifton Strengths assessment, and according to the framework, I am a Strategic Thinker: Leaders with great Strategic Thinking strengths are the ones who keep us all focused on what could be. They are constantly absorbing and analyzing information and helping the team make better decisions. People with strength in this domain […]
