Personal Branding is one of my very favorite topics, and last week I had the pleasure of teaching it in a workshop for a group of colleagues in Denver. Take a look at just a few of the items we explored in this two-part series. More to come from Pt II, including how to design […]
Whether you lead, support, or are simply invested in the flourishing of a Jewish nonprofit, you have the opportunity to make an impact next Tuesday, December 3, raising funds in an exciting, social, and substantial way. #GivingTuesday is a movement developed in the wake of the commercial holidays following Thanksgiving: Black Friday, Small Business Saturday, […]
This week I had the privilege of leading a “clinic” for UpStart’s cohort of bold entrepreneurs at a three-day lab in the Bay Area, CA. Together we explored audience-centered marketing and how to tell your brand story consistently and effectively while recruiting for everyday campaigns. I am immensely grateful to UpStart for allowing me this […]
This July, UpStart hosted our staff retreat at The Hive in San Diego. I was able to take the clips of video I’d captured throughout the four-day event and turn them into something slightly cohesive for our team to enjoy as they returned home. Check out the recap of our Team Retreat 2019.
A little over a year ago, two friends and I discovered that as a group we most enjoyed talking about all things tech: productivity tools, gadgets, graphic design, and the like. A Slack workspace called The Year of Ease (h/t to my friend Jeff and his practice of bestowing each life-year a theme), the purpose […]
Originally written for The Times of Israel, June 22, 2019 When you go to a gathering with people you don’t know, are you a hugger, a waver, or a high-fiver? Over the last decade, movements such as #MeToo and Time’s Up have brought the issue of consent and physical touch to the forefront of the […]
It was both sensitive and innovative that at the opening cocktail reception there was a well-displayed poster that offered lapel buttons offering four different options for greeting others, ranging from shomer negiah (no touching) to handshake to high five to full-on hugging. This is exactly the kind of inclusive sensitivity that our increasingly diverse community […]
There is a myth out there, probably perpetuated by someone lazy and underqualified, that brand and visual identity are the same thing. Brand, in the simplest of words, is your reputation. It is the mark you leave on your stakeholders, the proverbial taste in their mouth. When we talk about brand, we’re talking about values, […]
Some may know that I am on the Brand Strategy team for a national nonprofit organization. Part of my role has been supporting the progress of our organizational rebrand after a successful merger. I’ll save the details for when/if they’re relevant, but part of the rebrand process has been a deep exploration of brand activation […]
Originally published in eJewish Philanthropy, June 20, 2018 Jewish life is evolving. As the world rapidly changes, so do the diverse needs, interests, and values of modern Jews. Consequently, groundbreaking social entrepreneurs have taken on the mantle of widening the tent of Jewish life, offering new and unique approaches to meeting the spiritual and social […]
