Marketing & Design – Page 2 – Elisheva Thompson

UpStart Opens Applications to Support Leaders Driving Change in Uncertainty

October 28, 2020

Press release originally published on eJewish Philanthropy As long-standing Jewish institutions and communal leadership face the current health and financial crises, UpStart has redesigned and relaunched its flagship Change Accelerator program for innovation-minded professionals – otherwise known as intrapreneurs – in the Jewish communal field. The Change Accelerator will gather select cohorts of professionals to learn how to […]

Crafting your Personal Brand

Elisheva Thompson

Digital, Marketing & Design

February 23, 2020

Personal Branding is one of my very favorite topics, and last week I had the pleasure of teaching it in a workshop for a group of colleagues in Denver. Take a look at just a few of the items we explored in this two-part series. More to come from Pt II, including how to design […]

Your Jewish Nonprofit’s Guide to #GivingTuesday

Elisheva Thompson

Featured

November 26, 2019

Whether you lead, support, or are simply invested in the flourishing of a Jewish nonprofit, you have the opportunity to make an impact next Tuesday, December 3, raising funds in an exciting, social, and substantial way. #GivingTuesday is a movement developed in the wake of the commercial holidays following Thanksgiving: Black Friday, Small Business Saturday, […]

Moving Audiences with UpStart

Elisheva Thompson

Uncategorized

October 24, 2019

This week I had the privilege of leading a “clinic” for UpStart’s cohort of bold entrepreneurs at a three-day lab in the Bay Area, CA. Together we explored audience-centered marketing and how to tell your brand story consistently and effectively while recruiting for everyday campaigns. I am immensely grateful to UpStart for allowing me this […]

How we got 450 people excited about consent at The Collaboratory

Elisheva Thompson

Articles, Jewish, Marketing & Design, UX

June 25, 2019

Originally written for The Times of Israel, June 22, 2019 When you go to a gathering with people you don’t know, are you a hugger, a waver, or a high-fiver? Over the last decade, movements such as #MeToo and Time’s Up have brought the issue of consent and physical touch to the forefront of the […]

How Mailchimp Got it Right: Visual Identity vs. Brand

Elisheva Thompson

Marketing & Design

October 4, 2018

There is a myth out there, probably perpetuated by someone lazy and underqualified, that brand and visual identity are the same thing. Brand, in the simplest of words, is your reputation. It is the mark you leave on your stakeholders, the proverbial taste in their mouth. When we talk about brand, we’re talking about values, […]

How Not to Activate your Rebrand

Elisheva Thompson

Uncategorized

August 30, 2018

Some may know that I am on the Brand Strategy team for a national nonprofit organization. Part of my role has been supporting the progress of our organizational rebrand after a successful merger. I’ll save the details for when/if they’re relevant, but part of the rebrand process has been a deep exploration of brand activation […]

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