Over my 5+ years at UpStart, many transformations and evolutions took place. During my tenure, we rebranded the organization, developed an entirely new strategic plan, and changed our core audiences and offerings. Regrettably, between the change in focus and the competing priorities on a small but incredibly mighty marketing team, our content strategies for social media were never quite elevated to high priority, and other initiatives took center stage.
Still, I am proud of the work we did, and I deeply enjoyed dreaming it up. Here is a small sampling of our content. These are both graphics and videos I produced for program launch, hiring, and fundraising campaigns.
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