Let me say the quiet part out loud: Most nonprofit staffers are not underperforming. They’re just stuck doing the same five things over and over because nobody’s had time to make a better system. So they duct-tape a workaround. Then another. Then Carol from development creates a color-coded spreadsheet that everyone is terrified to touch. […]
Do you watch Severance? It’s that dark, fascinating show where employees at a mysterious corporation undergo a procedure that splits their consciousness in two—one for work, one for personal life. When they’re at work, they have no memory of their outside life. And when they leave the office, they remember nothing about their job. The result? […]
I remember it clearly. It was a Tuesday evening, right before our Wednesday newsletter was scheduled to go out to the congregation. I got a frantic email from a board member. “Can you please add this to tomorrow’s email?” It was a personal initiative — not quite synagogue-related — but they were passionate about it. […]
Think about it. Before we even fully wake up in the morning, we’re on our phones. We get life updates from friends and family via text. We order groceries through an app. We read our daily news in Safari or Chrome. But if we want to hear from our rabbi, we have to go to shul? […]
Here’s the no-sugar, black-coffee truth. Your website is everything. I don’t have to tell you that your website is your front door—the first impression that tells people who you are, what you stand for, and whether they belong. But in 2025, it’s also your most important communication tool. Not email, not social, not direct mail—your […]
Originally published at Times of Israel Every January, the biggest thought leaders in marketing release their state of marketing reports, detailing the trends they observed over the last year, important statistics, and advice for digital success in the coming year. Like the nerd that I am, I’ve read through and soaked up each of them, […]
What to say in difficult times and how not to sound insensitive when you have a mission to accomplish.
How to write an effective email subject line for maximum clicks and engagement
Whether you’re launching a new program, managing a crisis, or simply trying to enhance your brand’s visibility, a well-structured communication plan is your compass to navigate through the dynamic landscape of information dissemination. But when you say the words “communications plan,” what are you referring to? In reality, communications plans take on various forms, each […]
I’ll state the obvious: today, remote work is the new norm for organizations of all sizes. But for nonprofits and synagogues, the transition to remote work can present unique challenges. So I’ve designed offerings to meet these unique needs, built on almost a decade in the Jewish nonprofit space and a number of certifications in […]
