Moving Audiences with UpStart

This week I had the privilege of leading a “clinic” for UpStart’s cohort of bold entrepreneurs at a three-day lab in the Bay Area, CA. Together we explored audience-centered marketing and how to tell your brand story consistently and effectively while recruiting for everyday campaigns.

I am immensely grateful to UpStart for allowing me this opportunity, to our entrepreneurs for their openness to the material, and to Brooke Anderson for the incredible photography.

Here are just a few shots of the workshop and the material I shared with the cohort.