UpStart Opens Applications to Support Leaders Driving Change in Uncertainty

Press release originally published on eJewish Philanthropy As long-standing Jewish institutions and communal leadership face the current health and financial crises, UpStart has redesigned and relaunched its flagship Change Accelerator program for innovation-minded professionals – otherwise known as intrapreneurs – in the Jewish communal field. The Change Accelerator will gather select cohorts of professionals to learn how to …

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Designing for the UpStart Change Accelerator

UpStart's Change Accelerator launches nationally in just two weeks. A program for bold institutional leaders across North America, the program offers entrepreneurship-based learning experiences that increase their authority and ability to create systems-level change, grow their expertise, and expand the network of intrapreneurs.  In addition to crafting the messaging for this prestigious program, setting us …

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Crafting your Personal Brand

Personal Branding is one of my very favorite topics, and last week I had the pleasure of teaching it in a workshop for a group of colleagues in Denver. Take a look at just a few of the items we explored in this two-part series. More to come from Pt II, including how to design …

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How we got 450 people excited about consent at The Collaboratory

Originally written for The Times of Israel, June 22, 2019 When you go to a gathering with people you don’t know, are you a hugger, a waver, or a high-fiver? Over the last decade, movements such as #MeToo and Time’s Up have brought the issue of consent and physical touch to the forefront of the …

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How Mailchimp Got it Right: Visual Identity vs. Brand

There is a myth out there, probably perpetuated by someone lazy and underqualified, that brand and visual identity are the same thing. Brand, in the simplest of words, is your reputation. It is the mark you leave on your stakeholders, the proverbial taste in their mouth. When we talk about brand, we're talking about values, …

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How Not to Activate your Rebrand

Some may know that I am on the Brand Strategy team for a national nonprofit organization. Part of my role has been supporting the progress of our organizational rebrand after a successful merger. I'll save the details for when/if they're relevant, but part of the rebrand process has been a deep exploration of brand activation …

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