How we got 450 people excited about consent at The Collaboratory

Originally written for The Times of Israel, June 22, 2019 When you go to a gathering with people you don’t know, are you a hugger, a waver, or a high-fiver? Over the last decade, movements such as #MeToo and Time’s Up have brought the issue of consent and physical touch to the forefront of the …

Continue reading How we got 450 people excited about consent at The Collaboratory

How Mailchimp Got it Right: Visual Identity vs. Brand

There is a myth out there, probably perpetuated by someone lazy and underqualified, that brand and visual identity are the same thing. Brand, in the simplest of words, is your reputation. It is the mark you leave on your stakeholders, the proverbial taste in their mouth. When we talk about brand, we're talking about values, …

Continue reading How Mailchimp Got it Right: Visual Identity vs. Brand

How Not to Activate your Rebrand

Some may know that I am on the Brand Strategy team for a national nonprofit organization. Part of my role has been supporting the progress of our organizational rebrand after a successful merger. I'll save the details for when/if they're relevant, but part of the rebrand process has been a deep exploration of brand activation …

Continue reading How Not to Activate your Rebrand