Description
Unlock the secrets to compelling digital marketing strategies in this transformative session for beginners. We will demystify the fundamentals of design, empowering you to elevate your brand without the need for an extensive budget or specialized expertise.
Learn how to take Canva templates and turn them into materials that truly reflect your brand, instead of looking like copy-and-paste graphics. You’ll take home practical tips, creative techniques, and the confidence to execute impactful marketing campaigns with ease.
In this 50-minute training originally facilitated for the Jewish Digital Summit, I share a simple, streamlined approach to great graphic design, using Canva as a tool.
You will learn:
- How to take Canva templates and make them look like your own
- How to create stunning, brand-aligned graphics from scratch
- Simple but essential graphic design principles to make sure your graphics always look good
- How to create a visual identity for your organization in less than one hour
- Basic color psychology and how color reflects our personality
- How to create a consistent, instantly-followable Instagram feed that engages visitors
It’s a masterclass in graphic design distilled specifically for resource-strapped nonprofits.
- A 50-minute video workshop, streamable on-demand with lifetime access
- Real examples of effective digital marketing and graphic design from orgs just like yours
- A deep understanding of what really makes design compelling enough to spark action
- A step-by-step graphic design checklist that your team can use to consistently produce great work
This course is priced at $95 for a limited time. Updates will be coming to the content and production soon – get the same content for less than half the price now!
My name is Elisheva Thompson and I’ve been in marketing and graphic design for 20 years.
After being a freelance graphic designer for many years, I got my marketing start at national agency, Huge. I’ve led digital marketing and strategic communications in both the corporate and nonprofit sectors. I’ve been the Communications Director for several synagogues and Jewish nonprofits, as well as the Director of Brand & Marketing at UpStart.
I’ve obtained certificates in marketing management, communicating for impact, human-centered design, and remote operations from Harvard, IDEO, Gitlab, and Workplaceless. I’ve learned business development and strategy from the internationally-renowned Marie Forleo at her high-ticket B-School, as well as data visualization from the genius behind Information is Beautiful.
I am always staying up on the latest best practices in digital from Harvard Business Review, Hubspot, and Marketing Sherpa, and reading books by Seth Godin, Renée Mauborgne, and Donald Miller.
Every strategy, instruction, and recommendation I share with you is backed by hard data from best-in-digital publications, marketing leaders, and the latest thought leadership. When you learn with me, you’re getting my expertise as a seasoned in-house communicator, as well as wisdom from the biggest leaders in the field of marketing.
The purchase of this course is non-refundable, but please do get ahold of me if there are any problems with your purchase or questions about the content. I am happy to help you implement these tools.