On-Demand Training: Get People to Read Your Emails

Description

How to create an email strategy for your nonprofit that gets people clicking, donating, and attending your programs

Are you tired of people opening your emails but not reading them?

Do you want to keep your audience engaged, inspired, and eager to click RSVP?

If you’ve ever heard someone on your list say, “I wish I’d known about that event!” even though you know it was in the email, this course is for you.

In this 40-minute video training, I share my bold, proven approach to successful email marketing for nonprofits and community-oriented organizations.

You will learn:

• Why you’re not getting the reads and clicks you want from your emails
• Why no one’s retaining the information you share, even when you share it multiple times
• The simple mindset shift that will turn your emails into a community-building power tool
• The fundamental tenets of an effective email strategy
• Data-backed best practices for writing and designing emails that inspire action
• A new way of seeing digital marketing that draws people in and creates loyal “fans”

It’s like getting a one-on-one consultation with me (a $200 value) where I address your biggest email challenges and give you all the magic tricks and tips to build a thriving community online.

• A 40-minute video workshop, streamable on-demand with lifetime access
• Real examples of high-engagement emails that excite, inspire, and get results
• Source data, resources, and reading to take your learning even further
• Email communications policy template
• Communications plan templates
• Audience feedback form template

See an immediate increase in your email open and click rates. In just one cycle, you’ll start getting more readership and more raving feedback.

You’ll find a treasure trove of content and inspiration to write compelling, connection-building emails that make people want more.

Get a new wave of loyal readers, generous donors, and active participants.

And, you’ll begin building an authentic community that makes your constituents feel seen, heard, and valued. Where your people feel like they belong.

Yes: all by taking a new approach to email.

For a limited time, purchasing this course also gives you free access to me – I’m here to answer your questions and concerns about implementing these strategies within your organization.

This course is priced at $95 for a limited time. It will soon go up to $195, when we re-record it for higher visual quality. Get the same content for less than half the price now!

My name is Elisheva Thompson and I’ve been in marketing and graphic design for 20 years.

Getting my start at national marketing agency, Huge, I’ve led digital marketing and strategic communications in both the corporate and nonprofit sectors. I’ve been the Communications Director for several synagogues and Jewish nonprofits, as well as the Director of Brand & Marketing at UpStart.

I’ve obtained certificates in marketing management, communicating for impact, human-centered design, and remote operations from Harvard, IDEO, Gitlab, and Workplaceless. I’ve learned business development and strategy from the internationally-renowned Marie Forleo at her high-ticket B-School, as well as data visualization from the genius behind Information is Beautiful.

I am always staying up on the latest best practices in digital from Harvard Business Review, Hubspot, and Marketing Sherpa, and reading books by Seth Godin, Renée Mauborgne, and Donald Miller. 

Every strategy, instruction, and recommendation I share with you is backed by hard data from best-in-digital publications, marketing leaders, and the latest thought leadership. When you learn with me, you’re getting my expertise as a seasoned in-house communicator, as well as wisdom from the biggest leaders in the field of marketing.

The purchase of this course is non-refundable. But please do get ahold of me if there are any problems with your purchase or questions about the content. I am happy to help you get these strategies into your operations.