How Mailchimp Got it Right: Visual Identity vs. Brand

There is a myth out there, probably perpetuated by someone lazy and underqualified, that brand and visual identity are the same thing. Brand, in the simplest of words, is your reputation. It is the mark you leave on your stakeholders, the proverbial taste in their mouth. When we talk about brand, we're talking about values, …

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How Not to Activate your Rebrand

Some may know that I am on the Brand Strategy team for a national nonprofit organization. Part of my role has been supporting the progress of our organizational rebrand after a successful merger. I'll save the details for when/if they're relevant, but part of the rebrand process has been a deep exploration of brand activation …

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D’var Torah for an Aufruf: a Meditation on Va’etchanan

Our parsha this week is Va’etchanan, a somewhat popular Torah portion, as it is the portion which houses our Shema and V’ahavta prayers. The Shema, as we know, is a call to oneness, a call to love, and it stands as a centerpiece of this parsha. Most of the parsha, however, is a retelling by …

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Why I’m no longer talking about politics on Facebook

I don't need to tell anyone how difficult this last year has been. Whatever side of the political spectrum you're on, you've likely seen firsthand the destructive effects of our state of affairs and the polarizing rhetoric on replay wherever you go. The sheer amount of information vying for our attention, the chorus of personalities …

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8 Brilliant Jewish Organizations Reimagine Jewish Life

Originally published in eJewish Philanthropy, June 20, 2018 Jewish life is evolving. As the world rapidly changes, so do the diverse needs, interests, and values of modern Jews. Consequently, groundbreaking social entrepreneurs have taken on the mantle of widening the tent of Jewish life, offering new and unique approaches to meeting the spiritual and social …

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